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Community-based tourism is a growing market, as new generations of
travelers worldwide seek more meaningful experiences from their
leisure time. Sarvodaya believes it is an opportunity for Sri Lanka,
a country which boasts a wealth of natural beauty, cultural and
spiritual heritage and fascinating multi-ethnic communities in
addition to the traditional appeal of her beaches. Traditional beach and site-seeing tourism is vital to Sri Lanka’s
economy but, some argue, it does not always benefit and engage the
communities which surround the hotels. The CTI is designed to
empower, engage and financially sustain communities without in any
way compromising their traditions, values and way of life. |
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